A brand analysis encompasses a thorough exploration of a brand’s current state. A core group of fundamental brand components are reviewed to determine the brand’s opportunities, strengths, value offerings, target audience, and the effectiveness of their approach in establishing a presence in the marketplace. These fundamental brand components consist of brand identity, brand messaging, brand awareness, brand perception, brand consistency, and brand positioning, all of which play a major role in securing the future of a growing brand.
By utilizing the expertise and experience of tenured professionals, a proper brand analysis can save a brand time, money, effort, and frustration by identifying specific pain points that limit their ability to hit specific targets. Furthermore, a brand analysis may provide a starting point for strategic development and execution to pave the way for a start-up, support a mid-life brand, or reintroduce an established brand to the key markets that matter most.