6 Years In: What Growth Really Feels Like

6 Years In: What Growth Really Feels Like

Six years ago, I planted the seed that would become Laura Lian Creative Partners.

What started as a vision has grown into something intentional, rooted in care, creativity, and a deep respect for the process. Like a bonsai, shaping a meaningful brand takes time, patience, and a willingness to tend every detail with purpose.

To our clients, partners, creative community, family, and friends I want to thank you. Your trust, encouragement, and belief in this vision have allowed it to take root and flourish and I wouldn’t be here without you.

While attending the Midwest Bonsai Society at the Chicago Botanic Gardens, I stood in front of many ancient bonsai trees that were small in stature, yet commanding in presence. Its delicate shape had been guided over decades. And like any well crafted brand, it wasn’t rushed. It was sculpted with care.

3 ways our work mirrors the art of bonsai:

🌱 Intentional Pruning
What you reveal, what you withhold, and where you guide attention is an act of creative direction. These thoughtful choices (or cuts) shape how people feel, remember, and connect with your brand over time.

🪴 Root-Bound on Purpose
Bonsai trees are planted in custom pots to focus their growth. The right container creates deep roots and prepares them for what’s next.

🌞 Seasons of Growth & Rest
Some years are for blossoming. Others are for strengthening the trunk. Branding isn’t about constant flash (or flowers blooming), but it’s about cycles, rhythm, and the long-term vision.

‍

‍

‍

Why It Matters

When you invest in experiential branding, you’re not just making things look good today, but you’re shaping how your audience will remember you for years to come.

1. Experience Builds Emotional Connection: 91% of consumers report feeling more positive about a brand after participating in an experiential event. (Exposure Analytics)
   
   
2. Experiential Campaigns Deliver Serious ROI: Companies that improve both brand experience and customer experience together can achieve up to 3.5 times revenue growth. (Forrester)
3. Design Thinking Companies Dominate: Firms that embrace design thinking report a 300% higher ROI compared to those that don’t. (IBM Institute)
   
   

Ready to Nurture Your Brand?

Let's Tend to It

‍