Brand Awareness

Written by
Gabriel N. Elizondo
Published on
October 10, 2023

How familiar are you with the following brands:

Instagram. Walgreens. Kia. Lucky Brand. Bombas. Great Lake Cheese. Shimmy’s. Goin’ Postal.

Did you notice you started getting lost around “Bombas”? By the time you hit Great Lake Cheese you were probably wondering if that’s an actual brand.

Spoiler alert: all of them are real brands.

The difference between Instagram and Goin’ Postal is the brand awareness each one has worked so hard to create.

The culmination of brand identity, brand messaging, and brand positioning, brand awareness is how familiar an audience is with a brand’s product or service and the relation of that experience to the brand itself.

In short, it is how a brand wants to be perceived in the minds of their target audience.

For example, if you were to experience an incredible car wash that scrubbed your vehicle's wheels and polished its hood so well your Tesla became a driving hazard to other motorists due to the powerful sheen coming off of it but didn’t remember the name of the carwash or the logo outside the drive-thru menu, brand awareness has been lost.

It happens all the time.

You have an incredible meal at a restaurant, a life-changing margarita at a bar, find the best pants or the most comfortable dress shoes ever, but can’t remember where you got them.

This is a brand owner’s nightmare.

As a brand owner, you work hard to deliver the absolute best experience for your audience but if they leave with a smile and forget your brand’s name, chances of seeing them again are slim to none. Worse yet, they’ll tell their friends and family about your brand but shrug when the excited potential patrons ask “What was the name of the brand?”

The strategic design team at Laura Lian knows how to craft and deliver the fundamental components that lead to brand awareness. Our Brand Analysis covers each factor that provides us with the understanding and insights to make sure your satisfied patrons remember your brand and tell your story (and brand name) to friends and family.

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