The Startup Spirit Isn’t Just for Startups

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The Startup Spirit Isn’t Just for Startups

This month in Austin, I spent time at Capital Factory—one of the top startup hubs in the country and a major force in the city’s booming tech scene. Fun fact: Austin is home to more than 8,300 high-tech companies and has earned the nickname “Silicon Hills” for a reason.

As I got to meet amazing founders like Miguel Lucero with GreenLight, I felt that quiet storm of productivity pulsing through the space.

You could feel it in the air:

💭 The deep focus of genius minds at work

💻 Keyboards clicking with intention  

😁 No awkward intros, just real connection

Miguel was incredibly generous as he shared a full list of events happening that week and personally invited us to an inspiring Sales for Founders Workshop. The session was all about getting back to the basics while giving founders the tools to grow with clarity and confidence.

What stood out most about this community was the shared sense of momentum. Everyone was building something. Testing ideas. Collaborating with purpose. Moving fast, yet staying grounded in what mattered most.

It reminded me that founder energy isn’t just for startups. It’s a mindset every established business should revisit.

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Why It Matters

While brunching with our other Austin friend, Wendy Howell, it brought it all full circle. Our conversations reminded me that bringing that founder energy back into your business isn’t just a vibe, it’s a proven growth strategy. When you stay curious, aligned, and intentional, your brand becomes more than recognizable, it becomes irresistible.

1. Agility Isn’t Optional: Companies that operate with a startup-like mindset outperform peers by 60% in revenue growth. (Harvard Business Review)
   
   
2. Purpose Fuels Success: Companies that connect their brand to their purpose achieve significantly higher revenue growth. (Bain & Company)
3. Outdated Brand = Missed Opportunity: Consistent branding across all platforms has been shown to increase revenue by up to 23%. (Forbes)
   
   

Feeling like your brand’s lost a bit of that original spark?

Let’s Reignite It Together.