Designing an Experience to Die For

While visiting Ft. Myers, Florida aboard the Murder Mystery Dinner Train, I noticed these top 3 things.

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1. As I stepped onto the charming vintage train car, I was warmly welcomed by the soothing voice of Frank Sinatra playing softly through the speakers, and the salmon-colored wallpaper wrapped around me, feeling like a welcoming embrace.
   
2. My senses came alive as I browsed through the menu, which promised a delightful five-course gourmet meal, beautifully matched with a brochure that gently guided me into the adventure that awaited.
   
3. With each clue I jotted down on the provided notes, it felt as though I had been whisked away into a real-life game of Clue, surrounded by fascinating characters who passed by, each adding their own touch of mystery to the evening.

That evening wasn’t just about finding the murderer aboard the train; it was about how this brand made me feel from start to finish. Each detail—from the ambiance to the interactive elements—had been meticulously crafted to immerse us in the experience.

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Why It Matters

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Tailored, memorable experiences exceeded expectations, deepened loyalty, and drove results.

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1. Customer Experience as a Competitive Differentiator: 81% of organizations cite customer experience (CX) as a key competitive differentiator. (Ninetailed)
   
2. Impact of Poor Customer Experience: 49% of consumers have left a brand in the past year due to poor customer experience. (Emplifi)
   
3. Experiential Marketing Spending: Global experiential marketing spending is expected to reach $128.35 billion in 2024, surpassing pre-pandemic levels. (Statista)

Are you ready to create unforgettable experiences for your guests?

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Start Planning Your Next Client Experience