The David Frank Law Group
The David Frank Law Group had reached a standstill in overall growth due to the success of their legal experts services. Without the additional bandwidth required to focus on the firm’s marketing efforts, the David Frank Law Group began to lose its hard earned place among the regional market and new potential clients. The previous branding and marketing efforts had led to a plateau in brand awareness with a considerable loss in revenue and time.
The Challenge
An inconsistent and disorganized marketing effort led to a disengaged and ineffective brand presence across all major print and digital advertising platforms. Having lost time and resources on free generic promotional services, the firm realized it was time to find tenured experts who could reintroduce their team to the community and the marketplace.
The Solution
Brand Analysis
Working in collaboration with LLDS, the David Frank Law Group found a support team ready to align their expertise with a reinvigorated brand focus. A new strategy was implemented in the firm’s marketing, placing stellar client services as the centerpiece of the firm’s outreach campaign. These strategic design efforts leveraged the high quality services responsible for the firm’s new found growth while creating new momentum across all promotional platforms.
Design Strategy
A multi-tiered integrated marketing plan was implemented across all print and digital brand media. A combination of editorial and testimonial advertising spoke to the client experience provided by the David Frank Law Group. In addition, a full-suite digital relaunch placed the firm’s branding across all smart device, website, desktop and mobile presentations introducing the brand to an entirely new audience.
Partnership
Having reclaimed their position in the regional market and re-established their brand identity, the David Frank Law Group continued to build on the design strategy that led to their new found success. Their continual focus on the client relationship journey led to additional opportunities such as promotional branding during holiday season outreach, client-appreciation events and gifting, and thoughtful outreach throughout the year.
David F, Founder & Attorney
The David Frank Law Group
