Polish American Congress Charitable Foundation

The Challenge

The Polish American Congress Charitable Foundation (PACCF) has delivered over $236 million in medical supplies and aid to underserved Polish communities around the world. Despite this extraordinary legacy, their 50-year-old brand no longer reflected the scale or urgency of their mission. As the demand for support surged, PACCF needed to realign its brand and communications to reflect its impact, build trust with modern donors, and lay the foundation for future growth.

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Strategic Approach

Working alongside the PACCF board members, we repositioned their brand around the heart of their mission. We crafted a strategy that honored their legacy while opening the door to a more contemporary and emotionally resonant identity. We centered the organization’s purpose through every donor, event, and outreach touchpoint, ensuring that their communications inspired action and trust.

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Our Role

Strategic Development, Brand Identity, Website Design + Development, Brochures, Donor Appreciation Gifts, Advertising, Promotional Items

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Why It Matters

PACCF was at a pivotal moment, experiencing both an overwhelming increase in support requests and an opportunity to grow their visibility. Our partnership helped them step confidently into a new era, aligning their identity with their impact. The result? A 50% increase in community reach, stronger donor relationships, and the infrastructure to sustain growth for years to come. This wasn’t just a rebrand, it was a relaunch of purpose.