ElectraDX Molecular

The Challenge

ElectraDx Molecular needed to establish immediate credibility in a highly regulated, technically complex molecular diagnostics space while building its brand entirely from scratch. The company required clear, consistent, and scientifically accurate visuals that could support regulatory materials, investor communications, and market-facing assets without confusion or fragmentation.

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Strategic Approach

Laura Lian Creative Partners embedded as a strategic creative partner, translating complex molecular science into a cohesive visual system that balanced precision with human-centered design. Every asset was developed within a unified framework to ensure speed, consistency, and confidence under tight timelines and high-stakes external demands.

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Our Role

Brand Strategy, Creative Direction, Visual Identity, Website Design and Development, Social Media, Promotional Design, Sales Collateral and Marketing Materials, Content Strategy, Event Branding and Experience Design, UX Strategy, and Digital Touch Points, Product Packaging and Labeling

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Why It Matters

In molecular diagnostics, trust is built visually before it is built clinically. ElectraDx Molecular now operates with a brand system that communicates precision, credibility, and humanity—supporting their science, their story, and their long-term growth.

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