CoCo & Blu

The Challenge

The holiday season is CoCo and Blu Cafe’s most competitive sales period, with increased pressure from national chains and polished seasonal campaigns. The café needed to stand out visually and emotionally during peak traffic without disrupting daily operations or losing its warm, community-centered identity.

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The Approach

We created a cohesive holiday brand system that translated the café’s personality into a festive, high-visibility experience. By focusing on physical, customer-facing touch points, we ensured the brand showed up consistently from the street to the counter to the customer’s hands.

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Our Role

Creative Direction, Window Graphics, Staff and Consumer Apparel, Warm Cup Sleeves, Gift Cards, User Experience Strategy

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Why It Matters

The holiday branding directly supported increased seasonal sales by driving foot traffic, reinforcing brand recognition, and encouraging festive add-on purchases. Beyond the immediate sales lift, CoCo and Blu gained a seasonal framework they can adapt year over year, turning temporary holiday decor into a strategic revenue and brand-building tool.

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