Brand Identity Kit

Brand Identity Kit

From logos, color palettes, typography, and overall design themes, our Brand Identity Kit provides you with a solid foundation to launch your brand.

Our Process

  1. Align
    Before we begin design, your mission, vision, values, purpose, and brand architecture must be finalized. These form the foundation of our conversation and ensure we are focused on your goals, as they ultimately determine the direction of your brand. If you need additional brand strategy support in this area, we are happy to meet with you to help establish these elements before moving forward.
  2. Design
    We translate your story into a clear visual direction, selecting colors, typography, and aesthetic choices that reflect your brand’s personality. This stage is about establishing your distinct style so we can create the brand itself with confidence and consistency.
  3. Refine
    You’ll review the initial concepts, share feedback, and receive one round of revisions so everything feels aligned and complete.
  4. Launch
    You’ll receive a complete package of brand assets, guidelines, and files. Everything you need to launch with confidence and carry your brand forward with consistency. From here, it’s about being a good brand steward as you grow and expand.

What's Inside?

Primary Logo

Your main logo is most often seen by your audience and is the centerpiece for your business.

  • Visual Formats: Black, white, color
  • File Formats: .AI, .PDF, .EPS, .SVG, .PNG
  • Digital Color Model in RGB, CMYK, Pantone

Secondary Logo

This is a variation of your primary logo, designed for flexibility across supplemental marketing materials.

  • Visual Formats: Black, white, color
  • File Formats: .AI, .PDF, .EPS, .SVG, .PNG
  • Digital Color Model in RGB, CMYK, Pantone

Brandmark/Icon

A compact symbol that serves as the fastest visual indicator of your brand. Ideal for social media and promotional items.

  • Visual Formats: Black, white, color
  • File Formats: .AI, .PDF, .EPS, .SVG, .PNG
  • Digital Color Model in RGB, CMYK, Pantone

Style Guide

A concise, one-page guide defining the core visual standards of your brand, ensuring consistency across every application.

  • File Formats: .AI, .PDF

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