NTL Laboratory + NTL Biotech

The Challenge

NTL Laboratory and NTL Biotech, a fast-growing clinical lab and biotech manufacturer, had earned a strong reputation in the U.S. for scientific precision and rapid testing. As they prepared to launch their groundbreaking Aarya i Machine and expand into international markets, they recognized an exciting opportunity to align their brand with the caliber of their innovation. While their legacy was built on results, their visual identity and sales tools hadn’t yet caught up with their vision. They needed a strategic partner to help them develop a cohesive, elevated brand experience.

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Strategic Approach

We began with a comprehensive brand audit and positioning strategy, identifying NTL’s core strengths: innovation, quality, and scientific rigor, and redefining their brand promise for global credibility. From there, we developed a unified identity system, including a cohesive visual framework with updated assets to present NTL as a polished healthcare leader. This identity was applied consistently across all touch points, from website and brochures to advertisements, signage, and promotional materials. To support the Aarya i launch, we designed a high impact campaign that included trade show booth design, collateral, and social media content aligned with their elevated brand presence.

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‍Our Role

‍Brand Strategy, Creative Direction, Brand Identity Development, Brand Guidelines, Website Design, Print Collateral, Advertising, Trade Show Booth Design, Signage, and Promotional Items

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Why It Matters

NTL stood at a brand-defining crossroads. The Aarya i launch wasn’t just another product rollout, it was an opportunity to elevate NTL’s entire identity. The impact was immediate: as first time exhibitors at a major industry trade show, their booth became the busiest on the floor. With a cohesive brand in place and a high impact debut, NTL is now positioned not just as a lab, but as a leader, ready to compete, connect, and grow on an international scale. By partnering strategically, not just creatively, we helped NTL show up as a confident, cohesive brand.

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